Sunday, April 17, 2011

Interview with Salvo of Duranasty, Part 2

Kirk, DDTTRH: Do you think Duran Duran belongs in the Rock and Roll Hall of Fame? Why?

Salvo: Of course I think it would be great to add this great recognition to the others they’ve already collected over the years. Duran Duran are among some of the most prolific recording artists and their influence and significance to the development of pop-rock and electro music can’t be ignored.

They have inspired three generations of musicians who continue citing the band as the reason why they are into music. Moreover, Duran Duran have influenced the music industry in a major way. No need to remember all the awards and lifetime achievements they got, their 85 million records sold, they’re pioneers finding a new way to present and sell music, their visual art, their sense of style which starts from the notes of their songs and it propagates to all the aspects of the band’s trademark.

I would give them the special mention for being the precursors of the Art ‘n Roll, Duran Duran is the very first Art ‘n Roll band, a great source of entertainment, inspiration and joy, musically and visually. With Duran Duran it’s a 360° experience, and their latest multimedia project with David Lynch is just the nth demonstration of their avantgardness.

Nick Rhodes said recently “At heart, we remain an art school project, we are driven by exploration and curiosity!” I think that’s the secret of this band and what keeps it so relevant, fresh and appealing.

Kirk, DDTTRH: What advice would you give to DDTTRH as we continue to wend our way on this amazing journey of ours?

Salvo: All you are doing with the petition and the site is great, but Duran Duran are already in the olympus of music even without this specific recognition. Maybe you should contact all the other fan-clubs or Teams who are running a petition for their not so Rock ‘n Roll artist and unite all the forces to start a new petition, parallel to the Duran Duran one, to ask the inclusion of other genres and more ‘fle-fle-flexibility’ about music-contamination. This might open new roads to your very cool initiative which, since the beginning, has gotten my total support.

Kirk, DDTTRH: Tell us about what you do in your career, when you are not working on Duranasty?

Salvo: As one might assume visiting the website I’m into visual arts, I’m actually a graphic designer but I’m not practicing the profession anymore. I teach graphic design and advertising in a secondary school.

I love my job, it’s all I wanted to do. I have been doing this for 15 years now, I started very young, when I was just twenty-five. My daily job is doing lessons about photoshop, illustrator, indesign, dreamweaver, communication, marketing, advertising and so on.

I enjoy a very good relationship with my students and I can actually say that I’m never bored with what I do for a living. Every day is a new experience since it’s a very creative field of study and lessons are never the same as also students are never the same.

This job is also a way to keep me young, at least mentally, as I’m in touch with teenagers every day. I get to know everything about the new trends and all their stuff. It’s great to help these guys growing up professionally and as human beings. One of the greatest satisfaction is when the students, years after graduation, come to school to pay a visit to their teachers and they let us know that they are actually working as graphic designers.

It can be also a difficoult job as you might find difficoult and fragile kids, with different kind of problems, and that happens often nowadays. Most of the times these problematic ones don’t have a solid family behind them. I’m sure that family is the key of many problems (maybe all). Being a good parent is the real job, and that’s what actually keeps me busy.

Being father of two little boys, (Angelo 4 and Nicolò 2), is a twenty-four hour a day job! I’m one of those new generation fathers: there’s nothing that mom does that daddy can’t do (well, except breastfeed! Lol). My wife and I both work so we have to help each other daily with the kids. It’s hard but it’s worth it because they are the real thing and the only thing that really matter to us.

Tangible Duran Duran products of Salvo’s work to promote the band. Rio Classic Album, Glam Pop Party front cover and his

Kirk, DDTTRH: What kind of things have you done over the years to promote Duran Duran? What was before Duranasty? How exciting has that been?

Salvo: Well, I have done plenty of things as I have always been a very active fan. I used to write for Duran Duran fanzines and helped, through them, to keep the Duran flame alive during the 80’s and 90's. Some readers might remember my regular articles on ADLA (A Duranies Life Association) a very popular international fanzine based in Portugal and The Groove from USA (I was the Italian correspondent), but I also been writing and submitting fresh photographs from London for a number of other fanzines such as the glorious “The Icon,” and the glossy “Medazzaland” who later asked me to become an official correspondent and so on.

I loved those fanzines and the passion that was put behind them. Those photocopied pages were a real labour of love. I used to fly to London frequently during the 90s to get fresh news, reports and pics basically from their recording studios or other venues. Warren was great and he was always up to giving updates and recount stories about an album’s progress or even let me listen some of their new stuff at his home in Battersea. Nick was also always kind and available for a chat.

It was a time when the Duran news was mostly filtering and circulating through fanzines rather than teen mags which abandoned the band in the late 80's, it was too early for the internet and there was no official fanclub which closed in 1988.

Duran knew the importance of the ‘zines and they were a lot less secretive than now, they used to collaborate more with fans running or working for fanzines as they knew that those poor photocopies were the only way to stay in touch with their fan-base. It was a great time and I do have great memories of those years. It’s all so different now. The internet has changed it all, now we have all the news we want in real time. As soon as the internet started I got involved, it was a natural step, I just moved my interest from fanzines to fansites. I loved to contribute news to, and, those early sites were great and we all have to credit them for being the first fansites to support the band giving constant updates.

With sites like facebook it’s even easier now, everyone can post something and suddenly the news will make the tour of the Duran-world. Nowadays, beside I also enjoy posting on the duranduran message board and on duranasty’s facebook page.

In my opinion, with such a over-saturation of news, the risk is to lose sight of the most significant band news as we do tend to mix it all. On the site I try to keep things essential, no personal comments (everyone is entitled to his or her opinion in the various Duran forums and I just don’t wanna play the opinion leader) or irrelevant news, just things that might be of some interest for the fans, all the rest can be easily found online as we are all good at finding things on the web.

I think a fansite nowadays, with all the news circulating on the internet, only needs to exist if it provides some exclusive content, something different from the official sources to offer to its visitors. Otherwise it would be only a replica of the band’s official site but with a different layout. Having said that, I think I will keep doing the site until I will have time and energies to work on *that something different.* I never liked mediocrity so the day I will run out of those elements will be also the day that duranasty will leave the scene.

Over the years I’ve always tried to keep in touch with the media to promote the band, especially radios, just like many of the fans reading this, requesting their songs or just letting them know about the latest on the band.

I also enjoyed being involved as visual researcher and photograph-archivist in the official release Rio Classic Album (published in 2008 by Eagle Rock). Isis, the London-based production, contacted me spontaneously after visiting the website. They even offered me money for my job but of course I refused them (!). I offered my help and contribute to the project for free because it’s only passion for the band that drives my Duran activities, nothing else.

Another project I enjoyed to get involved in was working on the making of the front cover of the very interesting Italian Duran Duran book titled ‘Glam Pop Party’, written by my journalist friend and partner in crime Christian D’Antonio. The picture on the cover was in fact taken and edited by me (photography is another of my passions).

Strike a pose: Simon gave me tips on how to wear that hat and adjust it on my head before we took that funny picture. Simon is often very playful and affectionate but most of all he’s so genuine.

Kirk, DDTTRH: I noticed in looking at pictures on your site, that you have personally met the band. Tell us about how special that has been to you and what that has meant to your family.

Salvo: Well, as I already said it has been a long ride, when I first met the guys I was only seventeen, which was also the first time that I was allowed to travel alone from southern Italy to England, since then I think I have seen them, in different occasions and places, constantly more than once a year, for twenty-two years. Some of the guys in the band know me quite well, not as a friend would know you of course, but as someone who has been there for a long time, a friendly face but also a name.

A 17 year old Salvo and John Taylor in London.

Family has always been very involved in the process, it couldn’t be otherwise. When someone has such a huge passion in the family every member is involved at different levels. My original family first, my beloved father was a huge supporter of my Duran passion, and now the family I created. Without the help of Claudia, my wife, I couldn’t have afforded all the travelling in the recent years with the kids still so young. How not to mention my sons, who enjoy the new Duran music so much, I guess Angelo has the potential to become a duranie, (I’m not doing anything to influence them, just playing the music in the car) as he sings in his very own Italianized English all the songs of All You Need Is Now, but he also keep requesting The Valley (heh heh...).

Every single encounter with the band is special to me and there are actually too many special ones to mention just one, but I guess the closest to my heart are the ones when we got to chat not only about the band but I could also talk about things happening in my life.
Just some flashbacks as they comes to mind in no particular chronological order: the day when I told Simon I was becoming father, when Nick mentioned my name on tv, when I shared my table with Simon for a lunch, when I was introduced to Roger, when Nick revealed about the upcoming reunion (pre-official announcement), when I assisted their tour rehearsal, the long chats with Warren in his living room, Simon’s spontaneous hugs, John taking my picture, the Devils at Harvey Nichols, Simon and Pavarotti, London, the studios… all their shows especially the London Forum one… I could go on and on and on. It would be like browsing the pages of one of those old fanzines with yellowed pages: so many smiles, adventures, laughs, friends. I loved every single moment and I wouldn’t change a bit.

That’s probably the funniest pic I ever took with Simon, who literally threw himself on me with all his weight and I almost fell on the ground.

Kirk, DDTTRH: I have taken excerpts from a recent post I saw from your site...I'd like to share a couple of lines here...

"I always try my best to do it better and I'm glad you are enjoying it, it's important to me as I know that the time I spent on it is something that has value, at least for you and all the other fans like me.

When I do a new update I do it in first place thinking of what I would like to see and read on a fansite. I put the heart, the eye and the passion of a fan on it, that's it!

I deliberately want to stay away from banners and pop up adverts, promotes the band and their members only, not his creator, nor other companies and stuff, just the band and their activities."

I must say Salvo, when I read this I was very impressed. You should be proud with what you have accomplished with Duranasty.

Thank you Kirk, my pleasure to give my little contribution to keep the Duran flame burning. I love to bring a smile to the fans’ faces posting some interesting news or just some unseen pictures.

I often receive emails with compliments, I never post them but I want to take this occasion to thank everyone who has emailed me over the years, that’s the best thing I could have asked as you actually encourage me to continue and improve.

Back in the days Warren used to call me ‘Fashion Professional’ cos I loved jackets and ties.

But I want you all to know that is just the more visible aspect of my ‘duranity’. I do have some other projects in mind. I have been a huge Duran collector over the last three decades, my collection isn’t build around a specific item, only record or poster for example. It’s a very wide visual/audio collection. Lots of economic efforts and time have been dedicated to it over the years and I think sooner or later will become the main object of my interest as there’s a lot of archiving stuff to do. I could just direct energies to some new projects such as a Virtual Duran Duran Museum or a Virtual Duran Exhibition. Well, just another of my dreams. That would require lots of time and dedication, till then I’ll keep duranasty at its best and hope you’ll keep enjoying it.

Thank you twice Kirk, for this interview and for giving me a chance to go back down memory lane, it was great to remember those years and not only open the drawers of my mind but also the ones where these old pics were put away, some of them almost forgotten (I just picked up for your site some of the funniest and most unusual ones).

Kirk, DDTTRH: Thanks Salvo...a pleasure to interview you. Look forward to seeing what you have to say! Kirk

To visit Duranasty, please go to

Please visit Duran Duran to Timeless Rock History on Twitter (@DDTTRH)

Saturday, April 16, 2011

Interview with Salvo of Duranasty, Part 1

It’s not every day that you come across someone like Salvo, who runs, a website based in Italy but internationally known as one of the most up to date and interesting fan sites. I have had the pleasure of meeting Salvo (who was more than willing to support our effort) through one of our featured artists, Stephane Leclair. It is clear when you read about Salvo and visit his site that he has a passion for the band that spans the years, that his love for the band is timeless. He is truly an example for many in the Duranie community, as he has 'left the light on' for the band through all the ups and downs in their career, through his website Duranasty and many other amazing efforts he has been involved with to promote the band.

Salvo, it is truly an honor for us at DDTTRH to interview you. Thanks for taking the time out of your busy life to speak with us.

Salvo: My pleasure. I feel very honoured to do this for DDTTRH, and I have to admit that I’m quite embarrassed as I feel that a huge spotlight has been just pointed at me, and that’s not quite my due. I mean I do what I do with the site, the online presence in the Duran Duran message boards and other little activities to promote the band just to direct in a positive and concrete direction the great passion for this band that has been with me every single day of my life since I was a 12, not really to promote myself. So again, this is a real honour to me and I want to say that I’m just one of the many die-hard fans out there…

Yes, that sentence ‘every single day of my life’ might sound as a commonplace but that’s just the truth. I can’t actually remember a day in my life since I was a kid without doing something related to Duran Duran (listening to their music, organizing a trip to see them somewhere in Europe, collecting their stuff, writing an article for a fanzine, scrapbooking in the 80s and web-surfing to find some cool news today).

That has been a long, long, journey and I can’t actually remember a low period of ‘duranmania’ in my life, I was there when Wild boys was released and they were on the front cover of every single magazine and on every tv show but I was there also when Medazzaland was released, in Usa only, and you could barely see them in any media, in the band there were only two of the orginal fab five and they were even dropped by EMI.

When I try to look at myself from the outside I always get surprised realising how the passion has always been there, exactly the same, during the last 3 decades and was even the same, possibly stronger, during one of the lowest times of Duran Duran’s career, Pop Trash.

Someone Else Not Me! Salvo and the band reduced to a 3 piece in Milan during the Pop Trash promotion.

Almost 39 years old, father of two, in the last few years I have asked myself on more than one occasion why this passion has never abandoned me. I just think that it has never left me firstly because Duran Duran, their music, their vision, their art, immediately became part of me, just one of the aspects of my personality… it’s in my blood I guess, in my dna, or should I say DDna?

I always been very very critical of myself, even ruthless sometimes. I apply criticism to every aspect of my life so despite the loyalty and the passion, I have never permitted duranmania to drive my life. I always gave importance to many other things and interests, human relationship above all. So I guess the secret of the longevity of some die-hard fans over the years is just constancy, balance and love diluted in a long time, not only when a new album gets released, which is even easier when the album is successful.

I think I’ve lived these almost 30 years of duranmania with balance, no big excesses, (well maybe a bit when I was younger, but that was fun!), just a bit of Duran every day. It’s like a 30 years old marriage: Duran Duran a band for life!

That sounds more like a psychoanalysis session than a proper interview but I’m just opening myself to you trying to give you the most sincere and real portrait of me not only as a long time fan but as a person. I’m sure some fans out there will identify themselves in some aspects of my story because there are really many great loyal fans in the Duran Duran community. They may not run a fansite but they have been huge duranies every day of their lives, they have all my appreciation and I’m just glad to be part of this great community.

With Nick at the Albert Watson exhibition in Milan, 2004.

Kirk, DDTTRH: When did Duranasty officially start? Do you have people helping you?

Salvo: behind there’s only me, I do it all on my own, I do the writing, the interviews, the visuals and the webdesign… it’s a lot of work, believe me.

The site isn’t one of those easy preformatted websites, it’s all designed by me because I want flexibility from a visual point of view and to easily change the design of the page and adapt it to the content from time to time. The Duran Duran fans have eyes for visuals and they also have great taste, knowing that I always operate in that ‘artsy’ direction!

Of course fans help me a lot passing along news and pics, there are regular emailers whom send in updates and web research.

Old style, the beginning of Duranasty: the old version of the site. A screencap dated 2002.

The site started in february 2002. I was freaking out with the news of the Duran Duran reunion, one of the most exciting moments of the Duran Duran history so I had to do something concrete to let the love flow in something cool, an homage to my favourie band.

I had to communicate with the rest of the fan base so this little baby, duranasty, saw the light on february 2nd 2002, the same day Planet Earth was released back in 1981. Next year is gonna be’s 10th anniversary!

It had no claims, there were already plenty of cool DD fan sites, very professional ones, and mine was just a home-made website and it used a web public service, it was hosted on Geocities!

Geocities was free so it had bandwhith limits. I soon discovered that there was a lot of interest on the site from the fans because when it had too many connections it wasn’t available for some hours as it run out of bandwith.

So it started like a little tribute to Duran Duran and it soon became something bigger. Getting the domain name was a little success to me as it was the moment when I understood that duranasty became something more than what I had originally projected and expected.

“Posing with Simon who asked me to hold his helmet” London 1996

Kirk: Why did you name the site “Duranasty” and use the payoff “The Life and Times of Duranasty”?

Well, I explained this a couple of times on message boards and I like the fact that isn’t that obvious. The word duranasty is a neologism coined by the founding members Nick Rhodes and John Taylor. Nick used that word to describe Duran Duran’s long [and sometime troubled] history during a Duran tv special back in the late 90’s, one of those pre-reunion specials; He just compared the band’d history to a soap opera, Dynasty, I just loved the way he stared that sentence with that laugh: ‘The life and time of duranasty”, that’s where the site’s name comes from. Back in November 1997, when John was out of the band, he said to a journalist: “We used to say it was like ‘Duranasty’, Duran Duran is like this fucking soap opera.”

July 2010. With the founding members when he payed a visit to the band at their London recoding studio. The band guys putting final touches to All You Need Is Now.

That word says it all to me, it was the perfect name to give to the my webzine, a way to celebrate the history of the band. “ is a site with one step into the past, one in the present and eyes always looking to the future”, that’s the sentence I used in the splash page to celebrate the 30 anniversary of Planet Earth. I think it just declares’s mission.
The site just celebrates the band’s deeds and it often provides stuff such as pictures, scans, all stuff that the fans loves to get, but its stronger aspect I guess are the special pages, the reports and the exclusive interviews, stuff that has been done regularly over the latest 5 years, especially when there was almost nothing to report about, in periods when the guys were slowly recording the album. The site, with its regular updates and its always positive and enthusiastic attitude toward the band has just contributed to keep the Duran flame burning.

Since the newest album has been released, thanks also go to the great promo jobs that Simon, John, Nick, Roger and their team are doing. We get daily updates from Duran Duran’s official sites, facebook and now even personal updates from John and Simon on twitter. They are doing such a great job and I just love this kind of instantaneous interaction, it’s just what the fan-base wants, we want to be part of the process and with internet now we are all part of the process and all authors in first person of Duran Duran’s success (just think what we all did with the iTunes release on december 21!). I hope they’ll keep this kind of connection and interaction also when things will be quieter and there won’t be much report about.

With Simon and Nick at the Milan Municipality the day they got ‘Style Icons of The 20th Century’ recognition back in February.

Kirk, DDTTRH: So I know you can't talk about Duran Duran and not mention the loyal fans in Italy. Why do you think Italy has become such a loyal country to the band?

Salvo: As you all know in late February Duran Duran came to Milan to receive the recognition ‘Style Icons of The 20th Century’ and launch the new album. During those days they often used the sentence “Italy loves Duran, Duran loves Italy” to describe the deep relationship that links the band to my country. I don’t know how it actually happened, why Duran Duran, but there’s a strong empathy between Italian fans, the general public and these guys.

That empathy started in the mid 80s, duranmania arrived here only in late 1984. Duran came a couple of times on promotional tour in ‘82 and ‘84 but the hysteria only exploded in late 84/early 85 (their presence at Sanermo Festival ‘85 was just the beginning of the Duran fandom which culminated in the Strange Behaviour Tour two years later). That’s incredible if you think that their first live Italian tour only arrived in 1987. You might ask why they connected so well and so deeply with the audience if they didn’t tour the nation in those years?

Maybe it was all emphasized by the fact that we couldn’t get them, they were the untouchable stars and their image passed only through a poster or the tv screen so they soon became a myth. The more the people wanted them the more couldn’t get them. In marketing this is called ‘Marketing of Deprivation’, the more you want a product and you desperately seek for it, the more you can’t get it as the company deliberately doesn’t distribute. They just want people to talk about the product, to generate the myth. It’s a strategy that increases the request for the product.

But that wasn’t the case with Duran Duran. There wasn’t any strategy behind the fact that we couldn’t get them live in Italy, and it wasn’t that they didn’t want to come. It just wasn’t possible. In fact, the years when duranmania exploded in Italy were also the years when the band split up into two bands, Arcadia and Power Station plus we had John and Andy Taylor’s solo projects.

This whole scenery helped to generate the myth of Duran Duran in Italy, they represented more than just great pop music and video clips, they became a social fact.

Laughs with Dom and John in the hot southern Italy during the Red Carpet Massacre Tour.

Simon Le Bon in the 80's would have had a laugh and dismissed this mass phenomenon. He once said “It’s just because of the blue eyes and the blond hair, having blue eyes and blond hair in Italy!” in answer to a journalist’s comment about the news (reported in a major newspaper) that 90% of the Italian students in 1987 knew who Simon Le Bon was but they didn’t actually know the name of the Italian President.

I guess the band captured with its music and its imagination an entire generation of dreaming Italian teenagers. It actually became something bigger then band itself and it involved not only the fans but also their families (we were all in our very early teens, and what was happening surprised everyone), the media (Duran were on the front cover of all kind of magazines every week from 85/87) and even some sociologists and psychologists were involved, as observers, in the process.

It wasn’t only about the music, they were icons, teenagers just identified their own dreams in Duran Duran’s music and in their videos.

I think it happened to Duran Duran not only because they were a great pop band, but also because Italy has never really lived a huge mass phenomenon like the Beatles or Elvis. Of course those myths and the fandom around them arrived here, but not with the same impact that those stars had in UK, USA and other parts of the world. Italy got its very first episode of mass phenomenon and fan-hysteria with Duran Duran, which became a social fact, unique in terms of fan-following, people and media involved in the process.

Everything happening with new bands after Duran Duran has always been considered a replica of those Duran years. Nothing as strong has actually happened again.

With Roger in London, early Astronaut sessions, June 2002.

Besides the social aspect of it I have to say that anything Duran have done over three decades, every time they had a new record to promote, there has always been great attention from the Italian media (even though back in the days some journalists had slagged them accusing ’em of being just a pop sensation for teenagers).

Nothing Duran-related has gone unnoticed, even a remix like Burning the Ground to launch their Decade, back in late ‘89, was something to talk about in the media or John Taylor’s involvement with Johnatan Elias’s Requiem for the Americas has led him on a popular prime time tv show. Where this would have happened in the 90s?

Duran Duran has always been considered a big act here and they still generate an awful lot of media attention. So if in 1990 in the UK the only way to be on the cover of a magazine and promote Liberty was posing with their wives and newborns in their beautiful houses, here in Italy they still had front covers of music magazines and they were interviewed about their records.

Love is mutual and has never ended, that’s why Italy was one of the first countries in the world where AYNIN reached #1 in December and now, with the physical release, the only country were they have touched the top ten.

Duran Duran here is a social fact, they are part of our lives, at least of everyone who has lived the 80s with young eyes. They are part of our collective imagination and this is a great base to start if the music you offer to your public continues to be top quality and always contemporary like Duran Duran’s music.


To visit Duranasty, please go to

Please visit Duran Duran to Timeless Rock History on Twitter (@DDTTRH)!